Kraft Mac & Cheese
Digital & Social
Streamers are challenged to play their favorite games while wearing the Wacky Wigglers.
QR codes on KMC Big Cups will allow anyone to purchase/win their own set of Wacky Wigglers.
“It’s just a game.”
The most infuriating phrase for any gamer or competitor. But it holds a simple truth—games are meant to be fun.
As our favorite childhood snack, Kraft Mac & Cheese offers the same nostalgia and comfort that so many find in video games.
So we used KMC to create an experience that allowed streamers to take a step back, refuel, and remember that having fun means playing better.
The wave of wacky experience is starting from the top down.
We sent a Wacky Means Winning Kit to streamers, including Kraft-yellow LED lights, KMC Big cups, and our Wacky Wigglers—pasta noodles, for your fingers.
We then challenged gamers to start every session with a 3.5 minute challenge—play your favorite game, but with our Wacky Wigglers on.
Wacky Jumps on the Battle Bus
Our team of expert researchers discovered that the best way to reach gamers was within games themselves.
Groundbreaking stuff. We gave them a raise.
Introducing the Wacky Wiggle, the Fortnite dance reminder to be wacky—and secret to unlocking exclusive in-game boosts.
We sent our Wacky Means Winning Kit to streamers, including Kraft-yellow LED lights, KMC Big cups, and our Wacky Wigglers—pasta noodles, for your fingers.
Streamers are challenged to play their favorite games while wearing the Wacky Wigglers.
QR codes on KMC Big Cups will allow anyone to purchase/win their own set of Wacky Wigglers!
Introducing the Wacky Wiggle, the Fortnite dance reminder to be wacky—and secret to unlocking exclusive in-game boosts
