Roomba
when tasked with creating a data-driven campaign, we used the data collected by Roomba’s camera and sensors to turn the robot vacuum into the ultimate interior design consultant.
How it works
AD: Christina Chen
Roomba ID’s imaging technology recognizes your home’s layout and aesthetic, then references its database of similar homes to give interior design recommendations.
We partnered with CB2 to create an in-store kiosk that allowed people to design their own space using CB2 furniture recommended by Roomba ID technology.
posts showed users how the product works while encouraging them to show off their own results with RoombaID.
How we advertised
EXPERIENTIAL
SOCIAL
