Roomba

We were tasked with creating a data-driven campaign.

So using the data collected by Roomba’s camera and sensors, we turned the robot vacuum into the ultimate interior design consultant.

Roomba ID print ad

How it works

Roomba ID’s imaging technology recognizes your home’s layout and aesthetic, then references its database of similar homes to give interior design recommendations.

Roomba ID interface Roomba ID desktop mockup

How we showed it off

Experiential

We partnered with CB2 to create an in-store kiosk that allowed people to design their own space using CB2 furniture recommended by Roomba ID technology.

Roomba ID CB2 screen 1 CB2 kiosk mockup 1
CB2 kiosk mockup 2 Roomba ID CB2 screen 2

Social

Posts showed users how the product works and encouraged sharing their own RoombaID results.

Roomba ID social post 1 Roomba ID social post 3
Roomba ID social post 2

Print

Reached target audiences in home goods & furniture magazines

Roomba ID print mockup

Using imaging data already collected by our vacuum, we created a feature that turned Roomba into the ultimate home companion, bringing a whole new meaning to clean design.