Ruggable
The biggest advertising event of the year— but if you don’t want to spend millions, you’re barely allowed to say “The S*per B*wl”.
Enter the Rugg A Bowl. We transformed inevitable game day spills into a fun & adorable event, capitalizing on the buzz around the big game without breaking the bank.
Ladies and gentlemen, Dalmations and Danes, it is my honor and privilege to welcome you one and all to the new biggest day in leftover sports history. A day that marks the beginning of the battle for the new highest honor available to pets around the world—the battle for the Vince Lombarky Trophy.
For newcomers to the sport tuning in for the first time, a brief introduction. Leftover dashes are a pet pastime with deep roots in our species history. The constant vigilance, cat-like reflexes, and darting speed that are required to master the sport have, over time, distinguished some among us as elite-level athletes.
For far too long, however, the potential of this game has been squandered by humans who are too worried about spilling food and beverage on their precious rugs to let us truly compete in the game we love.
But thanks to Ruggable, gameday spills have become a win-win. Humans can now focus on their cheering and celebrations and we pets get to compete in the game we love. And what better way to kick off the new era of this sport than with the biggest food and spill day of the year?
Welcome, pets and owners alike—to the Rugg a Bowl.
Doggie Tunnel
Vince Lombarky Parade
We’re embracing the Mardi Gras spirit to commemorate the first Rugg A Bowl, 2025.
After the Puppy Bowl, a Ruggable sponsored float will circle the streets for the city hosting that year’s Super Bowl
The float will feature Puppy Bowl winners and a real washing machine to show how easily the rugs can be washed if any accidents happen
Kick off the Rugg a Bowl with footage of pet athletes juking and sliding to get their paws on messy & delicious spills.
Zoomies Zone
Nobody can resist watching the chaos of puppies— especially on Game Day.
Announcers will reveal that Ruggable will be providing the customizable, washable playing field for this year’s Puppy Bowl
An interactive activation will have people throw food for pets on different designs for a chance to win a free Ruggable rug.
A Rugg A Bowl appearance isn’t complete without an iconic tunnel entrance.
Turn your pet into the ultimate Rugg A Bowl competitor with a custom AR filter
Top submissions will be featured on Ruggable’s account
Most liked and commented posts will earn their very own Vince Lombarky trophy
Pawformance
Highlights
There’s a small game version of the Big Game as well.
A minigame will be available on the Ruggable app and a microsite
Users can direct their pets to collect food droppings to earn points
Points can be redeemed for discounts on rugs
AD: Christina Chen & Bella Peschel