Tubi
When people hear “free,” they assume there’s a catch. They assume it’s ads — which is true, but boring.
Tubi doesn’t believe in boring. So we offered a more ridiculous explanation: something wild enough to distract from the ads, while proving Tubi is the most advanced free entertainment platform on Earth (and off).
We touched down with the ET communication method of choice, earning media coverage and generating social buzz.
A series of billboards documenting the creation of Tubi lets the public in on our process, and assures them that alien though we might be, our only mission is to provide free streaming for all of humanity.
It took lightyears of research to create a platform with so much free, quality, content.
Can you blame our engineers for wanting to take a little credit?
In an oversaturated streaming service market, Tubi found a way to stand out…
…turning consumer skepticism about “free” into a brand moment that reinforced quality, quantity, and, of course, gratuity.
Tubi
Phase 1: Contact
We touched down with the ET communication method of choice, earning media coverage and generating social buzz.
When people hear “free,” they assume there’s a catch. They assume it’s ads — which is true, but boring.
Tubi doesn’t believe in boring. So we proposed a more ridiculous alternative to the truth. Something wild enough to distract from the ads, and that reinforces Tubi as the #1 free entertainment platform on earth (and off).
Phase 2: Discovery
A series of billboards documenting the creation of Tubi lets the public in on our process, and assures them that alien though we might be, our only mission is to provide free streaming for all of humanity.
Phase 3: Transmission Error (45s)
It took lightyears of research to create a platform with so much free, quality content.
Can you blame our engineers for wanting to take a little credit?
